After successfully creating a website for an online business, you start to see an increase in traffic. But, is traffic alone enough? Certainly not. Traffic is important, but in an online business, there is a more important metric: conversion rate. Let’s see what is Conversion Rate Optimization? In this article, you will learn about conversion rates, what is good

Instagram offers many opportunities for businesses, taking Instagram training is beneficial in more than one way. Instagram training: what are the benefits? Nowadays, many training courses are offered to professionals in order to enable them to develop their business. An increasingly trendy offer is that of Instagram training. Are you interested but want to know what benefits

What tools for digital marketing? When I first started training, having a list of tools for digital marketing would have been very helpful. The theme concerns a large number of subjects and not everyone has the same use of it. Some think it is mainly social media, the website, others online advertising, or newsletters. In reality, all these

If you are already working in digital marketing, you know that it is very important to train continuously to stay on top of your skills. Practices and technologies related to digital change very quickly and for that, it is necessary to remain dynamic and to be informed. Thanks to various actions, you will be able to stay

Want to learn how to create a canvas place with WordPress? Good choice! Nowadays, knowing how to make a site and manage it by promoting your products or services is essential. Without a doubt, WordPress is the ideal off-the-shelf tool for learning how to create a web storefront, eCommerce, multilingual, or even just blogging site. If you still don’t know how it works, my WordPress guide will help you

More and more, I hear entrepreneurs saying that their marketing efforts are failing. They complain that their advertising on social media, newspapers, or magazines is not making enough to cover what it costs them. Probably the problem is that they don’t follow the basics of marketing. Even though new platforms and new channels and tools